James Robinson

GEICO wanted presenting sponsor exposure at the MLB All Star Game. The Problem? They weren’t the presenting sponsor. So we created a giant blue glove, gave it to 7,000 fans and told them they could win World Series tickets if they caught a home run with it. And those fans got those gloves and GEICO into every crowd shot in the broadcast. That’s $10MM worth of free airtime for a fraction of the cost.

We used Ai to help fans at music festivals feel like rock stars by generating their band name, first single, album art and music video. And we wanted to do it WITHOUT ripping off any REAL rock stars. That meant creating world’s first: linking multiple Ai engines into a single workflow AND creating an Ai to watch our Ai to make sure we were accidentally spitting out STAIRWAY TO HEAVEN.

Black youth don’t see a career in Hollywood as a possibility. So Sprite Zero Sugar teamed up with Wakanda Forever- a movie crafted almost entirely by Black creatives . We turned Sprite bottles into AR portals that connected kids with those creators and showed them a pathway to a creative career in flim.

Purina wanted to sponsor a soccer team. We made a stadium section where dogs and humans can watch soccer together. That made everyone happy. Even award show judges

We turned the least attended Super Bowl into the most attended Super Bowl EVER by putting it in Fortnite. 40MM people attended - and for one glorious moment, my children’s friends thought I was REALLY cool.

Subway wanted to launch their new SIGNATURE SANDWICH collabs with famous athletes. We took that literally and had the athletes autograph their creations in front of thousands of fans at the Super Bowl. We turned food into collectible sports memorabilia that triggered a unique debate: Do you collect it? Or eat it?

Here’s a challenge for you: Launch a new iPhone AND a new mobile game with a live, celebrity driven tournament in the middle of a GLOBAL PANDEMIC. Miracle that this got done and that it was anywhere near as good and successful as it was

How do you tell the world about a new Coke flavor when that flavor is “impossible to describe”? You build a living art gallery, give the people a Coke Spiced and an Ai engine and let THEM show the world.

Verizon wanted to show how their new 5G technology would transform NFL stadiums. But 5G and 5G Stadiums did not exist yet. So we built one. Right in the middle of the Super Bowl.

We turned 150 Walmart parking lots in 27 states into Walmart Drive In Theaters. 84,000 people got to go out the movies in in the middle of a global pandemic -and for that summer, Walmart was the largest running movie theater chain in America.

70% of NBA players changed teams between 2018 and 2019. That left a whole bunch of angry fans owning jerseys of players they no longer supported. So we helped AMEX create an insurance program for NBA fans. If the player on your jersey gets traded, you get to trade in your jersey.

Shawn Mendez wrote his entire album on his phone. We used those real recordings, from demos to finished tracks, to create an IRL experience that Verizon customers could experience through their phones. Lots of screaming ensued.

GM wanted to launch a revolution at CES in the middle of a pandemic. We created an museum that lived in the future and celebrated the revolution as if it had already happened. Did it work? Well it added 13% to their market cap. So, yeah. It worked.

Pandora wanted a live experience. We turned Pandora INTO a live experience.  For four days, fans who gave chosen artists a "thumbs-up" on the platform got a totally live, totally interactive one-on-one livestream concert served directly to their mobile devices. 

We wanted more people to do more amazing things with the Xbox Kinect. So we created an online community where innovators could show off their Kinect based Tech. Then we made this film to invite them to participate. The TED conference named this one of their “ADS WORTH SPREADING” in 2012. Best. Award. Ever. 

Shadow Of War is the game that never forgets. Every good deed earns you loyalty, every betrayal begets an implacable enemy. So we created an integrated campaign that does the same. Watch our epic film, make your fateful choice, and live with the consequences as one of 3 loyal allies or 3 vengeful foes follows you in banners, pre-roll, and social media. You might even get some free pizza rolls out of the deal. Choose wisely. And for the mass audience? Violent orc comedy. Enjoy!

By introducing a new hero, Halo 5 added something new to the franchise's history: Ambiguity. Our campaign added even more. We launched with an interactive video accusing  game's legendary hero of being a traitor - and implied that we were going to kill him off. Then we ran two identical, yet completely opposite commercials in the same program. And we launched them alongside a 12-part "Serial" style podcast along with a hashtag that encouraged fans to become conspiracy nuts. Then we watched it become the most successful Halo campaign ever.

Audi was sick of being the favorite car of architects, authors and people who like wearing black turtleneck sweaters. Their first SuperBowl spot and the campaign that followed gave them a new, more aggressive identity by hauling off and smacking the  old, boring luxury car category right in the chops. 

The first work out of the newly formed Martin NYC had to be something special. Milk, food conveyors, gingers in tight pants and an actor willing to sever his man bun on camera ensured that it was. 

Giovanni Rana is the Willy Wonka of filled pasta. But that was the problem. His story is so wonderfully improbable that it feels like an agency made it up. So instead of using advertising to bring him to America, we used advertising to bring America to him. Throughout 2017 we threw 5, 100-person dinners cooked by the man himself. Just enter the contest and Giovanni will fly you to Verona Italy, put you up in a hotel, take you to his house and cook you the meal of your life. Then we watched social media and PR go bananas. Seriously. It's still going on. Go enter at DineWithRana.com. It's amazing. 

This branded long-form content campaign was created for Xbox Live and Machinima.com. It featured more stabbings than are usually seen in modern advertising. Children, members of the clergy and those with weak hearts are strongly advised to watch the SFW case study at the bottom of the page.

Even the most analog executions in this fully integrated campaign were designed to be as interactive and entertaining as possible to help the frustrated American driver survive their day-to-day commutes. But just to be safe, we had digital stuff too. 

Pandora's first campaign ever showcased what the music streaming service does best: create those moments where music and life intersect to create something perfect. Sometimes those moments end in romance. Sometimes they end with spaghetti stains on the carpet. Sometimes both. 

Gruesome. Shocking. Hugely controversial. And honored by the White House as “the most effective anti-drug campaign in US History.” Oh, and directed by some guy called Darren Aronofsky.

Optimum was the Tristate's cute, friendly local cable company. Our job was to make them a national player. That meant a new tone, new branding, and a whole new naming system for a whole new suite of products. That, and some serious time in the edit suite. 

B-to-B advertising usually plays it safe. Usually. 

Barclays is a bank that loves to defy conventions. Like the convention that financial clients don't do interesting work. 

A fully-integrated campaign that brought Nestea into the digital age. Fully-playable live-action video games, interactive print, even a 1-800 number all “created” by one crazy self-appointed spokes-millenial. 

We created this interactive print campaign to put the viewer in the mindset of the characters in OZ - HBO's brutal prison drama. They had no good options, so it was only fair that our audience didn't either. 

This award-winning campaign for some evil little pieces of candy is the first work I ever produced. No bells and whistles. Just some good old -fashioned gummi-animal cruelty.