I used to make ads. Now I make experiences. Why?
Because in a world that is becoming more and more artificial by the minute, reality, and real experiences are going to become the new currency.
I am the CCO of Momentum Worldwide, where I have had the pleasure of leading the agency into the most profitable and awarded period in its history, including being named Experiential Agency of the Year in 2022, 2024 and 2025. For the last 8 years my team and I have expanded the industry’s definition of what “experiential advertising” can be, raising the bar strategically & creatively and moving the discipline beyond the physical to include virtual, social, content, commerce, and Ai driven ideas.
I believe that if done right, experiences are the most powerful and lasting interaction a person can have with a brand. Experiences are where brands look their consumer in the eye, shake them by the hand, enhance the things they love, create true emotional bonds and generate the lasting memories that make brands a real part of people’s lives. And I’ve seen how those real connections drive real business results.
If that is something you or your brand would like to experience, let’s chat.
This is how to reach me:
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