I used to make ads. Now I make experiences. Technically, I make experiences for brands, but really, I make experiences for people. Why? Because an experience is the most powerful and lasting interaction a person can have with a brand. Experiences are where brands look their consumer in the eye and shake them by the hand. Experiences meet people where they come alive, in the middle of the things they love . Done right, experiences create an emotional bond and a real lasting memory that make brands a real part of people’s lives, enriching their lives at the stadium at the shelf, and everywhere in between.
Oh, and in a world that is becoming more and more artificial by the minute, reality, and real experiences are going to become the new currency.
For the past 8 years I have been the ECD and then CCO of Momentum Worldwide, expanding our definition of experiential beyond the physical to include virtual, commerce and Ai driven ideas - and leading it through the most profitable and awarded period in its history, including being named Experiential Agency of the Year in 2022, 2024 and 2025.
If that is something you or your brand would like to experience, let’s chat.
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